Content creation for UK public sector
Accessible content from scratch.
Stop publishing inaccessible, non-compliant PDFs! We help councils, NHS trusts, voluntary organisations and government teams create WCAG 2.2 AA compliant content from day one — in structured, accessible HTML web pages.
No more last-minute accessibility fixes. No more non-compliant downloads. Just inclusive, searchable, mobile-friendly content that meets PSBAR and GDS standards.
Why HTML beats PDF for public sector publishing
Most corporate documents go through dozens of revisions, committee reviews, and board sign-offs. Accessibility is often an afterthought — added at publication. This leads to:
Untagged PDFs
Broken reading order
Missing alt text
GDS monitoring failures
Publishing in HTML from the start solves this. It’s:
Fully WCAG 2.2 AA compliant
Responsive on all devices
Searchable by Google and screen readers
Easier to update and version
Benefits of accessible HTML publishing
Meets PSBAR 2018 requirements
Improves SEO and findability
Reduces PDF remediation costs
Future-proof and easy to update
Satisfies internal auditors and GDS
Increases your potential audience
Improves user experience
Our accessible content creation process
We work alongside your team to plan content that’s accessible by design.
Step 1: Planning and structure
Define semantic HTML structure (headings, lists, tables)
Map content hierarchy for screen readers
Agree on reusable templates
Step 2: Drafting in accessible HTML
Write directly in clean, semantic markup
Add proper heading levels (H1–H6)
Include descriptive link text and alt text
Use ARIA landmarks where needed
Step 3: Review and publish
Full WCAG 2.2 AA conformance check
Mobile and screen reader testing
Publish as web pages (not PDFs) in cooperation with your web team
Optional: Export to accessible PDF if required
Why use our accessible content editors?
Our content creators are experienced public sector editors. They've worked in-house on many corporate documents for a wide variety of projects, big and small.
We can build your content into a live staging site so that you can see how your HTML document works and share it with colleagues for sign off.
We will:
introduce simple principles for your authors and contributors to follow
edit contributions from your team so that they meet accessibility standards
follow gov.uk or equivalent writing standards and style guides
adapt existing content
ensure that your content appeals to your core audience
work with your comms team to prepare the migration of your finished content to your website.
Who we help
NHS trusts
Patient and service information, strategies, board reports.
Councils
Consultation documents, policies, annual reports.
Universities
Prospectuses, research summaries, accessibility statements.
Voluntary organisations
Local engagement content, events and reports.
Government departments
White papers, guidance, FOI responses.
Ready to publish accessible content?
A web-ready accessible publication is possible if it's planned right from the start. HTML-first approach, WCAG 2.2 AA.
Guidance for your team included | FREE discovery call and estimates
Fix your PDFs
Diagnose and fix non-compliant PDFs - PSBAR and WCAG 2.2 AA. Fast and affordable.
Advice and project management
Project management and a range of support/expertise to help you produce accessible content more consistently.
Website audit
We'll review your website against the latest guidelines, and provide a legally compliant accessibility statement.
Develop your team
Develop more accessible content in-house with practical support and guidance for your team.
